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The power of suggestion is not a new concept. Marketing and advertising gurus all know what it takes to drive a message into peoples minds; suggestion and repetition. It doesnt have to be taken in consciously. In the case of marketing, the subliminal delivery of a message has just as much impact, sometimes more, than just telling people what you want them to hear.

Advertisers already use hypnosis. They offer the suggestion. Maybe its a billboard or its a TV ad. Youre not quite sure where you saw or heard it, but you know you believe it. That is the whole foundation of a successful marketing campaign. It is to penetrate peoples minds without them even being aware of it. Sound familiar? It should, it is hypnosis. Its suggestion. For example, the image of a healthy looking, smiling, beautiful girl drinking a club soda. There are no words necessary. Its being suggested. Drink a club soda and you will look like me, you will be like me. Youll be beautiful, like me.

Advertisers know exactly how to penetrate the mind and deliver a message without effort. In some cases its the suggestion of consequences to your actions. Images that convey a sad or frightening experience, they communicate the message, dont let this happen to you, without saying it, then they show you how to prevent it, with their product.

They even use techniques to more effectively reach your unconscious mind. Techniques like subtle increases in sound, or the use of color. Theyve studied the effects of color and sound on the human psyche, and theyve researched how the mind captures information. They know what theyre doing.

Have you ever noticed when you are watching television that sometimes the ads sound louder than the program? Youve noticed it but not consciously. In other words, now that you think of it, you agree that its true, but you didnt consciously notice it before.

Advertisers also understand that when you are watching TV, you are essentially hypnotized. Youre tuning out reality and the outside world, and youve opened your mind completely to whatever suggestion will be imposed upon you.

Marketing geniuses share another little known secret with hypnotists, that the mind is subjected to millions of subliminal messages every day, and that no matter how much or how little you are paying attention to your surroundings, on some level, youre taking it all in. The message is getting on board, unconsciously. This belief is worth millions and millions of advertising dollars to some major retailers and businesses, so there must be some validity to the theory that we are all susceptible to the power of suggestion.

Barrie St John is a leading figure in the field of hypnosis and personal change. He is the author behind the best selling self hypnosis CDs and downloads at www.HypnoShop.com where you can find a broad range of sessions on health and addictions, personal improvement, sports performance, weight loss, confidence issues, fears and phobias, and lots more.